Queries.
Love them, hate them, either way you need them when
submitting your manuscript to an agent or editor. And if you’re querying your
second (or third) manuscript, I bet you’re looking forward to never writing
another query, right?
WRONG!
See, I know you’re going to get that agent. And then you’re
going to go on submission and sell that book! And then your new editor is going
to ask you to come up with the back cover copy—the blurb. And you know what
that blurb is disgustingly similar to? That evil little query you thought you’d
said goodbye to forever.
But don’t fling yourself to that chaise just yet.
Queries, like pitches, only have to do ONE thing: Entice the
reader.
*Please note: you can break EVERY rule in the book as long
as you do it well—and hook the reader—but you’re probably not that special
snowflake. Trying to stand out can make you look like an amateur, or gimmicky. There’s
a format for a reason.*
They may only have one purpose, but they’re made up of a few
standard things. FOLLOW THE RULES and you increase your chances of getting a
partial or a full request.
When I say follow the rules, I’m talking about two things:
Submission guidelines and standard formatting.
If an agent asks for the query pasted into the body of the
email, the first five pages, and a one page synopsis attached as a word doc DO
EXACTLY THAT. Don’t paste it all into the email. Don’t paste the synopsis at
the end of the pages for their “convenience.”
Do. As. You’re. Told.
You’d be surprised at how annoying little things like that
get to agents and interns. With the sheer odds of publishing you’re already up
against a stacked deck. Following the submission guidelines shows that you’re a
serious professional—or at least capable of following simple instructions. Do I
want a client who takes the time to DO AS I SAY, or do I want a special snowflake
who starts things off by disregarding my requests, giving me a PDF when I
wanted a word doc?
The second thing you need to focus on is formatting.
A good rule of thumb for queries is to keep them short and
sweet. TRY to make them no longer than 200 words INCLUDING the salutation AND
your bio.
That’s right. 200 words. That was not a typo. Time is money.
Be succinct.
So. The formatting of the query.
1) The email’s subject line should always be: Query: TITLE
by Name.
This makes it straightforward as to what the email is, and
easy for them to find later in a folder.
The only exception to this rule is if they’ve requested
materials from you at a conference or a contest. If they request, ALWAYS state
REQUESTED MATERIALS in the subject line so you won’t get stuck in the slush.
(and don’t try to be sneaky and put ‘requested material’ in
the subject line when they didn’t request it.
Agents might be insanely busy,
but they’re not stupid. You’re only shooting yourself in the foot by being
unprofessional.)
2) The salutation or greeting. Salutations should be simple.
You’ll hear people say to personalize your query, and I agree. BUT only if it’s
relevant.
Eg. Dear Ms. Snucker,
I’m querying you
because I read on #MSWL that you’re looking for a YA ensemble cast featuring
teen girls pursuing careers in STEM.
BAM! THAT’S IT! Move right into the pitch!
Or greeting two:
Dear Ms. Snucker,
I pitched to you at X
conference and you invited me to forward my full manuscript, (title).
BAM! Move right into the pitch and include any requested
materials with reckless disregard to their standard submission guidelines you
unicorn, you!
*If the agent/editor you’re querying requested materials,
LEAD WITH THAT INFORMATION. You may have a great logline but a lacklustre query
and they don’t bother reading to the end where you finally remind them that
they liked something about this story and actually wanted to see it. Agents are
wildly busy people. DON’T BURY THE LEAD!*
You don’t need to say WHY you wrote the book or that they’re
your absolute fave agent on twitter and you’d love for them to read your MS. OF
COURSE you’d love them to read it. It goes without saying. Just get to the
pitch.
3) The pitch itself. Typically, these are three paragraphs.
In dual POV romance, for example, you get ONE paragraph for the first POV, the
next paragraph for the second, and the last paragraph to tie their worlds and
conflict together. I like adding a final line to sort of sum things up in a
punchy way.
With The Best Laid Plans, the final line was:
‘Jayne wants the perfect lover. Malcolm wants revenge. But
you know what they say about the best laid plans…’
Sure, it’s three sentences instead of one, but it sums
things up in a quick, punchy way.
(And yes, if your manuscript has more than one POV it NEEDS
to be represented in the pitch. A good rule of thumb is that if the character
is important enough to get a POV, they need to be in the query as well. It’s a
little different if you’re working with a large ensemble cast, but those are a
different beast and able to be summed up with broader strokes.)
So. 1 paragraph PER POV. 1 paragraph to tie those
POVs together and show the conflict and stakes.
And one ring to rule them…no…ONE
line to sum with a punch.
Let’s go a little deeper. Those paragraphs (the pitch) needs
three things.
A) Goal: What does the main character want/need to happen.
B) Conflict: What’s stopping the main character from
achieving that goal.
C) Stakes: What happens if the character doesn’t achieve
that goal.
You can also have motivation in there—WHY the character
wants to achieve their goal, but that’s usually self-explanatory.
4) The close. ‘TITLE is a YA contemporary romance, complete
at 65k words.’ (ALWAYS round up/down to the nearest k. It looks neater.)
(You COULD put comps in here, but ONLY do it if they’re
accurate. A sloppy comp can hurt you if the agent HATED that book or maybe
already rep someone with something like it. I’d say it’s better to NOT put specific
book comps. Instead, go for a higher concept, accurate but more vague ___ meets
___. The Usual Suspects meets Hot Tub Time Machine. And if you have a great
line like that, I suggest putting it JUST before the first paragraph as a great
hook.
5) The sexy bio. Keep it RELEVANT. Degrees, awards,
publishing creds. If it’s a book about space and you’re an astronaut, STATE
THAT. But even if your bio is…less than fresh…you can still make something
short, sweet, and spicy.
Here’s mine: Tamara Mataya is a New York Times and USA
Today bestselling author, a librarian, and a musician with
synesthesia. Armed with a name tag and a thin veneer of credibility, she takes
great delight in recommending books and shushing people. She puts the 'she' in
TWSS and the B in LGBTQIA+.
You COULD say, thanks for your time, I appreciate your time
etc. but don’t get too effusive with it or you sound like a politician.
And I don’t endorse THAT message.
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